...My story began in the United States, where I was born. Ever since then, I have been travelling the world to arrive to Milan, where I now live, with one foot always abroad...
I graduated in Public Relations, Business Communication, with a thesis on naming. After graduation, I started working in a very specialized and in my thesis analyzed naming agency, Nomen Italia. Almost immediatly I started following big and important projects, from small companies to international ones, as project manager for new products, services and companies.
It was 2006 when my curiosity and desire for constant learning and self-improvement, took me to Barcelona and Master in Marketing and Sales at the ESADE Business School. I was eager and determined to overcome that fence that existed in my relation with agencies and clients and to find out...
...What's on the other side?
And so my adventure with food multinationals begun: Ferrero Iberia, Buitoni Nestle’ division and Kelloggs. During those wonderful years when I saw, did and learned so much.
With that strong experience, in 2012, I decided to take the road of brand strategy consultant.
Ever since then, I have been a freelance, operating in different sectors, supporting clients and helping them to make their business competitive and attractive to customers.